SparkToro Review (2021) – The easiest way to get complex audience intelligence data?

SparkToro dashboard
Total Rating 8.6
UI & EASE OF USE 9.0/10
Execs Cons
Intensive information & insights on any audience sort in any business
Plenty of filtering and sorting choices
A number of customers in each plan – Good for groups & companies
Hidden gems filtering choice is a gold mine of incredible information
No native integrations with different third-party instruments and Zapier
English-only as of now

Worth: Begins at $150 a month 

What’s at present’s most respected asset to a marketer?

Properly, based mostly in your advertising and marketing channel it may be totally different, but when there may be one widespread asset that any marketer would love to have, it’s information insights and insights. their potential audience.

It is treasured when giant enterprise-level firms spend whole devoted groups and thousands and thousands of {dollars} on market analysis and audience analysis to get their perfect buyer profile.

If data is so useful, why would not each enterprise attempt to get it? Properly, two important causes.

Firstly, it’s a particularly troublesome course of and requires numerous time, analysis and cash to get the specified information set. Second, the info obtained after on a regular basis and energy put in can nonetheless lack accuracy as there might be numerous human error.

That is precisely the issue that SparkToro as a instrument desires to clear up. To make object analysis easy, simple and low cost.

It was co-founded by Rand Fishkin, who based Moz, a well known instrument for SEO. Rand is somebody I enormously respect and admire within the advertising and marketing world due to the insights he shares, particularly on search and search engine optimisation.

So ever since he introduced that he is engaged on a brand new venture known as SparkToro, I have been very excited and searching ahead to it. He was good sufficient to give me pre-launch evaluate entry to check out the instrument and share my ideas on it.

So with out additional answering, let’s go into the evaluate to learn the way good it’s, worth, assist, and so forth.

Dashboard and UI

As quickly as you register and enter the primary dashboard, you’ll be greeted with a brief 2 minute video by Rand about what precisely the product is and the way it may be helpful to your small business .

SparkToro . Dashboard

It’s actually useful to have this video in the course of the demo as Rand explains precisely in easy phrases what you get from the instrument.

The total person interface is clear, intuitive, and really simple to navigate by the varied parts of the dashboard.

Detailed details about the thing

There are 5 forms of searches you’ll be able to enter to get related information about your audience.

  • My audience usually talks about,
  • My audience makes use of these phrases of their profiles,
  • My audience follows these social accounts,
  • My audience repeatedly visits the positioning,
  • My audience regularly makes use of hashtags.

Here is a bunch of enter standards that can match the wants of any question you need to make.

sparktoro . search input types

When you select an enter sort to your search, merely enter the key phrase you are inquisitive about.

If you seek for a key phrase you’ll get leads to the next classes and you too can view them multi functional massive overview record,

  • Social accounts are adopted,
  • Web sites visited and shared,
  • Podcasts are watched and shared,
  • Subscribed and watched YouTube channels,
  • Audience insights together with dimension, geography, most lively networks, and so forth.

The picture beneath exhibits precisely how the instrument works and what insights you’ll be able to get.

SparkToro . Data Analytics

Because the illustration exhibits, you’ll be able to strive a number of mixtures to get as a lot of the particular data you need to find out about your goal audience.

In my testing, I needed to get most perception into SaaS audience, SaaS founders, SaaS investments, SaaS searches, SaaS critiques, and so forth.

Once I did a seek for my audience of SaaS founders, the SparkToro database got here up with about 15,415 outcomes.

You may get an outline of the search outcomes together with the scale of your audience, how they’ve related or shared experiences, and the way correct information relies on a wide range of sources.

Overview of SaprkToro

You may then go to every tab for outcomes throughout social media, podcasts, web sites, and YouTube channels.

I am fairly amazed on the quantity of outcomes it generates, particularly on Podcasts and YouTube channels. I by no means knew that so many nice podcasts existed within the SaaS area of interest.

There are numerous filtering choices accessible to refine the outcomes based mostly in your wants. By far my favourite is “Hidden Gems” within the social accounts class.

It principally exhibits a listing of social accounts your audience is following which have an excellent engagement fee, however are usually not well-known or unpopular.

SparkToro Hidden Gem

This information is a goldmine for any marketer, particularly in order for you to attain out on social media.

Private profiles might be chosen and added to numerous lists you can construct for future reference. As well as, the info of chosen profiles will also be downloaded as a CSV file.

List of SparkToro

Evaluate Objects

It is a characteristic to examine two forms of audience profiles and see what they’ve in widespread and the way they differ from the influencers they comply with and different detailed statistics.

I attempted the comparability between “SaaS Founder” and “SaaS Investor”.

Compare SparkToro . objects

The outcomes are fairly fascinating, particularly given the distinction within the web sites and podcasts they comply with.


There are three plans from $150 to $600 per 30 days when billed month-to-month, and the annual worth will get you 25 % off.

SparkToro Price

The distinction within the totally different plans is the variety of searches you’ll be able to carry out and the variety of customers that may entry the instrument relying on the scale of your crew.

There’s a free plan that permits you to do 5 searches per 30 days for one person and one itemizing.

If you don’t need a month-to-month subscription, there is a single-use plan for $450 per week, which has a search restrict of 10,000 searches and a single person. It is a superb choice for individuals who need to use this instrument for a particular advertising and marketing marketing campaign.

One good factor I seen is that once you do the identical search time and again, it solely counts as one credit score.


There’s at the moment no dwell chat assist, however you’ll be able to get solutions to your questions by way of e mail. I feel dwell chat assist could also be added sooner or later.

Nevertheless, contemplating the simplicity of how SparkToro works, it’s possible you’ll not want to talk about any buyer assist points.

There are a number of extra free instruments from SparkToro to discover the standard of an influencer and their followers and trending content material on Twitter.

SparkToro . Free Instruments

SparkToro greatest use circumstances

Influencer Advertising

Most likely, the most effective use case from the info you get from SparkToro. It offers you an unbelievable quantity of information about influencers with only a few clicks to attain influencers in any area of interest or any sort of business.

Entry to media

Reaching out to PR associated media and different media to collect extra visibility to your model simply bought simpler with the info you get from SparkToro.

Affiliate companions / resellers

In case you are a SaaS or a software program firm, search for the correct folks to launch your affiliate or accomplice program.

Knowledge for promoting campaigns

You can also make your promoting campaigns more practical with the clever information you get from SparkToro. The customized audiences you construct on Fb can have some nice enter.


As a lot as I just like the instrument, there are a number of negatives.

First, is the shortage of native integration with different third-party instruments and even Zapier. The solely way to get the info is to obtain it. Native integration with different chilly emailing instruments can be an enormous time saver.

Second, the instrument at the moment solely helps English. I am certain will probably be prolonged to different geographies and languages ​​over time, however for now, it is solely accessible in English.


Briefly, is SparkToro pretty much as good as I anticipated?

Properly, it was even higher than my excessive expectations. The information you get from SparkToro, is nearly not possible to get from every other SaaS engine.

The solely way to get it could be hours of analysis and handbook surveys. It simply saves an unbelievable quantity of money and time.

If some native integration or at the least Zapier is added, it should make SparkToro even higher.

SparkToro Review (2021) – Easiest way to get complex information on audience intelligence?
Begins at $150 a month
9.0 / 10
9.0 / 10
9.5 / 10
7.0 / 10

  • Wealthy information and insights on any sort of audience in any business
  • Plenty of filtering and sorting choices
  • Multi-user in each plan – Good for groups and companies
  • The hidden gem filter choice is a goldmine of nice information

  • No native integrations with different third-party instruments and Zapier
  • Solely English as of now
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